When it comes to content writing and promotion, sometimes old school can be a good thing. But when it comes to your company’s public relations strategy, being old school isn’t advantageous for your business or your brand. Few years ago, people used to rely on morning papers for news. Today, the vast majority of your company’s customers and prospects scan read news digitally or digital publications or read headlines on Twitter or see what’s trending in their Facebook feed or LinkedIn feed. Press releases to this major networks ensures your news reached right audience at right time and through right medium.
Once you understand the formula for all successful press releases you will start to see the results you’re after.
Let’s take a look at the anatomy of the perfect press release and how you can go about creating one yourself, one that can form the heart of a successful PR plan. But first, the essential foundation.
What is a Press Release?
A press releases are branding and credibility tools, not SEO tools. They are a great way to get the word out and more effectively about brand, company, products, and services.
If a release is engaging enough, it can generate social signals, drive shares, direct targeted and organic traffic, and create journalistic interest abroad. All of this is in addition to the sweet maraschino cherry on top – the possibility of major media coverage.
A press release has a standard format and are formal. They address the needs of journalists who are constantly looking for a story to write about and they also speak to current and prospective customers. The goal behind writing a press release is “just the facts mam”. They educate and give interesting information.
Press Releases are created to attract buzz around a new product or service, general news, or an upcoming event. Press releases also call for a specific format to be written in, which includes a title, a subhead, a quote, the body, and a boilerplate (a summary of the organization).
Press releases can be posted on your website and (if applicable) be sent to local online news sites and event calendars. A few handful of distributing sites are free, while others can cost a lot of money (hundreds!), making it a big difference from blogs, which are totally free.
What are the reasons when one can do Press Release?
There are no limits to your reason for doing a Press release but below are some popular reasons why people reach out to media outlets like us for getting the word out and connecting with their audiences:
- New Product Launches
- Mergers and Acquisitions
- Product Updates
- Grand Openings
- New Partnerships
- Executive Promotions/Hiring
- Anniversary celebrations
Press releases are an opportunity to tell a compelling story about your brand to larger untapped audiences (& to Google bots)
Pointers for writing best Press Release in your industry
Understaffed newsrooms and time-poor journalists need ready-made stories. There was a time when a reporter may have trawled through your press release to find a news hook – not now – you need to give it to them on a plate. And that’s why a quality press release will be of as much interest to a journalist as it will to a high profile blogger or podcaster. All of these are content publishers and they all want stories.
A decent press release will help you to know how to get a story on the local news, national media coverage and even form part of an influencer marketing campaign – if you get it right.
- Add Date and Company Logo
- Write impressive and click worthy Press Release Headline
- Introduce your company, product or reason for your release
- Write 2 -4 Paragraphs and link to your website here
- Use 2-3 good images
- Mention a Quote or two from the management
- Highlight Body Copy – Key Messages
- Have a closing Quote or a paragraph
- Finish your press release with the word ‘ENDS’
- Provide your complete Contact details with link to website
- Mention any notes to Editors
- Hire best Press Release Distribution Service
Sure, spammy, story-less, advertorial press releases are dreadful – they always were and they always will be.
Have a few of your own press release tricks? Tell us about them in the comments below.