Step-by-step guide on how to transform your online press release into an SEO press release. Quick & highly effective way of promoting your brand to the world.

Optimising your press release for search engines takes some time and expertise, but once you know the rules, these techniques can be applied to all of your press releases. Follow the step-by-step process outlined below to see your press release reach higher organic search rankings. The role of Press release distribution in driving brand competitiveness & subsequently driving more sales has recently received attention from marketing scholars & CEO’s alike. Press release service is a growth strategy for business that seek to maximize the company’s value in a short period. Press releases can also be used to complement your existing SEO strategy which may already include a social presence, blogger outreach programs, blogging, or content marketing.

Lets dive into the methods of improving your press release for maximum exposure & traffic.

1: Perform Keyword Research

Before you begin to write your press release plan for keywords you want to target & improve your rankings for. Keyword research provides valuable insight into the queries that your target audience is actually searching on Google. This insight than you can use to help inform your press release strategy as well as your larger marketing strategy. Once you have hold of your main keyword you can start ideating with topic idea. Remember to include your main keyword in your Headline, URL & in content once or twice. But again, don’t overuse your keywords! To make your final selection of keywords and phrases, you will want to consider factors such as competition for the word or phrase, and traffic potential.

2: Craft A Perfect Headline

Include your target and main keyword in the press release headline. As you see our focus keyword for this release was ‘Press releases for SEO’. The key to optimizing the headline of your press release for search engines is to move imperative language to the beginning. Remember: the first line of your Google search engine result listing is going to be pulled from your headline. You want that listing to compel readers to click through & at the same time include your your keyword.

3. Body of your Press release: Structure, Content & New Angle

Research on sub topics covered by existing articles on search result page. Create precise content relevant to the press release headline, include all sub topics you think would be required to fulfil the searchers quest and do not forget to add a unique angle to your content. Thinking & answering to the quest of searchers in a way no-one else has done gives you an edge to rank higher as every other result will be speaking about the same topics where as you will be covering same & additionally a new angle. Other tips for right structure of your PR would be:

– Try to maintain a word count between 500-1000 words for the press release.

– Maintain a structured flow and use additional sub-headings in the content, if required.

– Content of every press release should be unique to avoid penalty from search engines.

– Include photos, videos, and other multimedia as appropriate.

– Make the plain text stand out with formatting (bold, italic, underlined, or bulleted text).

4. Backlinking to Your Website

It’s perfectly fine to add links anywhere within the release, but generally you would want to add one in the first or second paragraph. Remember most of the publishers in the Press release network only provide you nofollow backlinks & that is advisable. Its is important that you don’t use your money keywords as anchors. Its more advisable to use naked or branded or generic anchor texts to backlink to your website, inorder to avoid any penalties. Generic links would be something like this here

5. About Your Company/ Organisation

Describe what your company does in clear, plain English, include a link to your company’s homepage early on, and make your boilerplate succinct and straightforward. Its a great way to introduce your company to new audiences.

6. Share Your PR Coverage on Social Media

If all goes according to plan, and your press release gets picked up by the media, your job still isn’t finished. To keep the buzz going, you can release a “second wave” of distribution by sharing the specific stories that news outlets write based on your press release and also you should share the PR on your social media properties. Have a list of email subscribers? – send them your press release. Most importantly don’t forget to mention it on your website & see trust and recognition go off the roof.

Bonus Tip: Embed your GoogleMyBusiness Listing & GoogleMyBusiness Website

“Historically, press releases were meant to facilitate communication between public relations and the media—a platform for organizations to inform journalists about events, such as launching a new product, winning a prestigious award, mergers & acquisitions or announcing leadership changes. Now, it’s become an industry staple to educate or inform or inspire customers and search engines. If a business wants to ensure that their releases will be picked up by the press or read by the public, it needs to be SEO optimized for major search engines.” – Spokesperson from “Press Release Outreach” when asked for the core purpose of Press Releases & how it became mainstream strategy in SEO & over all Digital Marketing world.


Now that you have decided to go Press Release route and have gathered all of the information required for your press release, it’s time to reach out Press Release Distribution company. By using a trusted PR distribution service like Press Release Outreach, you can be rest assured that your press release will not only go to journalists to increase earned media opportunities, but it will also be posted to trusted websites for maximum online discoverability. Press releases are also an effective strategy to build backlinks which is the most important ranking signal of search engines like Google.